About

B2LD STUDIOS was started because I looked around the menswear market here in Australia and felt uninspired by what I was seeing. In one way or another, something always felt lacking. I felt that overall, menswear had started to fall behind. I was seeing all other products in the marketplace moving forward. Everywhere else I looked, the designs were getting better, the fabrics were getting more beautiful and brands in other departments were constantly innovating. But, I didn't see this in the menswear market. It had become stale and stagnant, filled with stigma and sterotypes that were outdated and ostracising. 

Though we may have rebranded, our mission remains the same, to redefine menswear. Through social media I have been able to connect with so many people who havn't previously been able to see a menswear business like this be built from the ground up. It's been an exciting, tumultuous, challenging, rewarding journey getting to this point. Every step of the way, I have done my very best to innovate our product and have been very rigid and obsessive about picking the highest quality materials for you. After a lot of learning and feedback, analysis and refinement, this is our best product ever. 

It wasn't that long ago that I shared with many of you online how insecure I once was and how having nice menswear was a source of confidence for me. I will always hope that my product is that source of confidence for you. That no matter your age or your sexuality or your preferences, that we are able to bring you a range of premium products that you can easily access without any taboo or judgement. 

There is so much work to be done in the menswear market and I wish I could affect change in every area at once. I believe that men deserve to have more premium, awesome, world-class quality products and I will always strive to create this for you. In time, I know we can have the greatest collection in the world and make a hugely positive impact in the world of menswear. 

So, please, stick with me, come along for the ride and watch me turn this into the greatest menswear brand the world has ever seen. You just might become the boldest and bravest version of yourself along the way ;)

- Luke